by DAK IT HUB GROUP | Nov 3, 2025 | b2b lead generation
In today’s highly competitive B2B marketplace, generic, one-size-fits-all marketing simply no longer cuts it. Buyers expect personalized communications that speak directly to their unique needs, challenges, and industry contexts. Personalization has become the...
by DAK IT HUB GROUP | Oct 28, 2025 | webinar and event registration
Webinars have emerged as an essential marketing tool for B2B companies looking to engage audiences, educate potential customers, and drive lead generation. However, creating a successful webinar requires more than just booking a speaker and setting up a virtual event....
by DAK IT HUB GROUP | Oct 23, 2025 | Contact Discovery Services
Contact research is a fundamental activity in B2B sales and marketing, crucial for identifying and engaging the right decision-makers. However, many teams often stumble into pitfalls that weaken the effectiveness of their outreach efforts. Poor contact data can lead...
by DAK IT HUB GROUP | Oct 13, 2025 | B2B Email Marketing
In the competitive world of email marketing, optimizing campaigns to increase engagement and conversion rates is essential. One of the most powerful and data-driven ways to achieve this is through A/B testing, also known as split testing. A/B testing enables marketers...
by DAK IT HUB GROUP | Oct 6, 2025 | b2b lead generation
In data-driven business landscape, leveraging data analytics to optimize sales processes has become a fundamental strategy for success. One area where this approach is especially impactful is improving Sales Qualified Lead (SQL) conversion rates. Sales teams...